The story

EWC — the E-World Sport Cup — is the global esports event that the Kingdom is staking out as a cultural pillar of the Saudi entertainment agenda. The retail rollout had to read as a single brand language across 16 different store locations, each with its own plot constraints, footprint, and customer flow.

We delivered concept options for each store — layout permutations, finish palettes, materials, 3D walkthrough sequences — designed to flex to the location while staying unmistakably EWC. The deliverable was a brand-coherent kit-of-parts the client could deploy across the rollout without re-doing concept work for every store.