Aleen 152 is a residential development in Alkhobar with four unit types across six floors. The challenge: sell off-plan to buyers who can't walk through a building that doesn't exist yet. We rebuilt the project as a TwinMaq digital twin — every unit navigable in 3D, 360°, and aerial from any browser.
A flat render of an apartment shows finishes but not how the unit lives. Buyers can't feel the ceiling height, the sight-lines, or the relationship between living room and balcony.
Most buyers can't read a 2D floor plan accurately. They know it says "3-bedroom" but they don't know where the bedrooms sit relative to the lift, the balcony, or the morning sun.
A physical model in a sales office reaches one buyer at a time, during business hours, only if they visit Alkhobar. Online buyers and out-of-town family decision-makers get nothing.
TwinMaq turned the Aleen 152 CAD package into an interactive 3D experience. Buyers click any unit and explore it at floor level. They can compare floors, switch unit types, take a 360° from any room, or pull back to an aerial view that shows the project context in Alkhobar.
TwinMaq isn't a one-off render — it's a configurable platform. Aleen 152 was delivered using the same pipeline we now use for every TwinMaq deployment.
Architectural 2D CAD package re-modelled as a 3D parametric source. Materials, lighting, and finishes mapped to the developer's spec.
Each unit instrumented with 360° camera positions; key approach paths captured as fly-over routes. Captured once at LOD 300 quality, then optimised for web playback.
Project loaded into TwinMaq with floor map, unit configurator, sales availability layer, and an admin panel the sales team uses to update unit status.
Sales team trained on the admin interface — they can mark units sold, reserved, or available without engineering involvement. Live updates push to the public-facing twin within seconds.
Aleen 152 is one deployment. TwinMaq is the underlying platform — web-based, fast, configurable for any 2D CAD package. From small developments like Aleen 152 to multi-tower master-plans, the same engine turns the CAD into a live digital twin.
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